Samsung Electronics Australia has published its Summer Viewing Report, which unveils new research into how Australians will embrace television viewing over the summer holiday period, with 94% of the nation set to watch movies from the comfort of their home during this time.
“As Australians seek meaningful moments at home, we’ve seen the TV take centre stage and become the focal point for shared traditions – from bringing the family together for their favourite film, to connecting friends as they watch their sporting teams battle it out,” Samsung Electronics Australia director of audio visual, Simon Howe said.
“Our insights show that TVs are more than entertainment units, and at Samsung, we’re proud to play a part in redefining the landscape by making big screen experiences accessible, intuitive and personalised to Australians. Whether it’s the cinematic grandeur of a 98-inch screen or the versatility of outdoor and Lifestyle TVs, our line-up caters to every preference, while delivering impeccable big screen picture and sound quality.”
Samsung’s Summer Viewing Report found that three in five (59%) Australians plan to watch sports over the holiday period, with cricket the most popular code (30%), followed by tennis (24%) and football/soccer (16%). One-third (33%) say they ‘always watch the Boxing Day Test’.
When it comes to enjoying major sporting moments, an overwhelming 97% of Australians plan to tune in from their home or a friend’s place, and only 16% intend to embrace the action from a pub or venue. Those tuning in from home are embracing big screen TVs, with 42% owning a screen over 60 inches and 11% over 75 inches.
With the nation set to enjoy more downtime over the holiday season, two in five (40%) Australians intend to watch more movies than usual with the average person screening 5.8 films. Conversely, over one in four (27%) Australians plan to watch more TV shows than usual, with the average Australian set to watch 4.3 shows over the summer break.
When it comes to content, Australians are seeking comedic relief, with the most popular genre being comedy (69%), with drama taking second spot (51%), and crime (39%), romance (36%), documentary (34%) and reality (30%) following suit.
This summer, Australians are set to take their viewing on the road, streaming movies and programs from holiday homes (10%), in transit like on a plane or in the car (6%), and while camping (4%). Those who own a projector are 43% more likely to be watching TV over the break.
Women are slightly more inclined to tune in by themselves to gain downtime (50% versus 45% of men), while gathering the family to watch a movie together remains popular among singles and couples with kids at home parents nationwide (69% and 60% respectively).