Samsung has elevated Phillip Newton, who has worked for the company for seven years to the position of Vice President, Chief Marketing Officer, effective immediately.

Newton moves into the position after three years as Vice President, Consumer Electronics where he led the growth of Samsung’s market share in key categories including TV, audio visual and IT.

Samsung_Phil Newton

Prior to joining Samsung Newton, who has 25 years industry experience, worked on brands including BenQ and Mitsubishi Electric Australia.

In his new role, Newton will be responsible for leading the marketing communications and corporate marketing team across business divisions including audio visual, home appliances, information technology and enterprise business technology.

In a statement, Samsung said that he will also lead the marketing team in its pursuit to create stronger and more meaningful connections with Australians to grow the Samsung brand in this country.