A range of Samsung built-in cooking appliances, dishwashers, air purifiers and air conditioners will become available in selected Bunnings locations around the country with further expansion slated for 2021.

The partnership – a first for Samsung – aims to meet growing demand for smart products and provide customers with more choice and value.

Samsung Australia head of consumer electronics, Jeremy Senior described the move as a “significant development” for the brand.

“Opening the Samsung innovation story and product experience to Bunnings will provide us with the opportunity to engage Australians at a different stage of their shopping journey and with a portfolio designed specifically for this environment,” he said.

“This year has been transformational in terms of how Australians live and think about technology in the home. It is critical that, as a major brand with innovation at our heart, we continue to evolve and enhance our product offering with our partners.”

Bunnings director of merchandising and marketing, Phil Bishop said the partnership supports its focus on extending its product range in the kitchen category.

“We are thrilled to be working with Samsung to expand their home appliance range in the Australian market and to provide our customers with even more choice at the best price. Samsung is world renowned for their cutting-edge technology and we look forward to continuing to grow our partnership to offer our customers the latest innovations in home appliances,” he said.