By Patrick Avenell
Creative Labs has today announced that it is restructuring its local operations by consolidating the local branch into the Singapore regional head office. Local representation will be maintained through its distribution partners, which include Altech Computers, Multimedia Technology and various online businesses.
Speaking about this decision is Creative Labs country manager, ANZ, Bernard Koh.
“Like most businesses today, we have been monitoring and analysing the market situation closely and have taken steps in advance to streamline our sales distribution model to better compete in the market,” said Koh.
“We believe that by changing our business model flexibly, we will better serve our customers and partners.”
It is unknown at this stage if this change to the Creative Labs business model will result in any job losses.