Retailers nationally have joined forces to thank frontline health and medical workers on ‘First Responders Day’ on June 25 with special products and services offers exclusively for first responders.

Among the major participating retailers in this Australian Retailers Association (ARA) initiative are JB Hi-Fi, The Good Guys, Myer, Betta Home Living, Nike, Priceline, Super Retail Group, Costco and Target with offers from 5% to 50% off in-store.

ARA CEO Paul Zahra said it was more important than ever for Australians to band together after enduring the COVID-19 pandemic, which followed a summer of fires, storms and floods.

“This is the first time the ARA has developed such a wide-reaching campaign, and what better cause than to support the Australians who have worked tirelessly to serve us these last few months,” Zahra said. “This is our way of saying thank you, whilst driving sales for the industry.

“We cannot have an economic recovery without a retail recovery. We wanted an upbeat campaign to kick-start our retail recovery program and help elevate the mood.  In the coming months as restrictions ease, we aim to help consumers to feel safe, welcome and excited about their renewed shopping experience,” he said.

First responders include doctors, nurses, paramedics, ambulance staff, policemen and women and firefighters. First Responders need to bring Photo ID which shows their work identity, or alternatively, shop in their work uniform.

Advertising group, TBWA, has developed creative assets pro-bono for the campaign which retailers can use to promote the event across social media and other promotional channels.