Wins award for second consecutive year.

The Good Guys has been awarded the 2016 Reader’s Digest Quality Service Award for Electrical Appliance Store for the second year running. The retailer came out on top of a survey of more than 1,500 Australian consumers.

According to Reader’s Digest, The Good Guys is one of very few Australian companies to receive the accolade in consecutive years.

The Reader’s Digest Quality Service Awards are a recent innovation and were only launched in 2015 to recognise and celebrate companies that truly understand their consumer’s needs and deliver excellent service.


The Good Guys chief executive officer, Michael Ford, said he is extremely humbled by the accolade.

“Our customers are the driving force behind our business and the fact that we are truly proud to have been recognised not once, but twice, ” Ford said.

“The retail industry is changing at an increasingly fast pace and the power has shifted from the retailer to the customer,” he added.  “In order to stay relevant and top of mind to our customers, we strive to consistently review and update our approach to customer service. This means we can be agile in an environment where our customers’ needs are constantly changing.”

Ford believes that winning the Reader’s Digest Quality Service Award again in 2016 is a real credit to his team and it further strengthens The Good Guys’ belief that its commitment to delivering exceptional customer service is both noticed and appreciated by Australians.

“Strengthening our relationships with our customers is at the heart of everything that we do here at The Good Guys and ensuring we not only deliver but exceed customer expectations will always be a key focus for the business.”

The Good Guys came out on top over competitors including Bing Lee, Betta Electrical and Harvey Norman.