Premium Audio Company (PAC), holding company for Klipsch and Jamo audio brands, will commence operations in May 2021 as part of its new go-to-market strategy in Australia.

In December 2020, PAC made its decision to move away from its third-party distribution model to work directly with retailers to enhance its brand presence and increase market share.

Since then, the company has worked to build its organisation, led by director of sales and marketing, Peter Shamoon, and solidified growth plans with current and long-standing retail partners, including Harvey Norman and AV speciality retailers across the country.

SnapAV has been selected as the national distribution partner for PAC’s custom installation speakers in Australia, providing a broader and more premium selection of audio solutions to custom integrators.

This year, PAC will launch several tech products including the Klipsch Cinema 1200 and 800 soundbars with Dolby Atmos, Klipsch T5 II ANC True Wireless earphones powered by artificial intelligence and head gestures and Klipsch HP-1 ANC Over Ear headphones.