In the third episode of the Appliance Retailer Podcast, we speak to Jeremy Sargeant, chief operating officer at Fisher & Paykel about shifting purchase behaviour and continuing investment in premium appliances.
He goes on to preview upcoming product launches in laundry and refrigeration categories, offering new and innovative technology.
Jeremy also discusses the brand’s online investment to incorporate more videos and tutorials on the Fisher & Paykel website to help consumers better understand product features and benefits, as they become more comfortable with purchasing online.