In episode 27 of the Appliance Retailer Podcast, we speak to Haig Kayserian, general manager of digiDirect about the retailer’s expansion into broader consumer electronics categories beyond cameras and imaging products.

He discusses the re-opening of digiDirect’s flagship Melbourne store including various upgrades and enhancements, as well as plans for future store re-fits and new store openings.

Haig then explains the launch of the pre-loved digiSeconds category, enabling customers to take advantage of quality second-hand gadgets at more affordable prices.