The ability to return goods to a physical location, knowledge of stock levels, the ability to go online and customise a product to their personal requirements nad guaranteed same day delivery, or delivery services that include set-up: these just just some of the expectations consumers have of retailers.
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Get mobile this Christmas: Retailers urged to capitalise on consumer behaviour
With retail groups predicting the Christmas trading period will be a strong one, retailers should make sure their marketing strategies take advantage of changing consumer behaviour, particularly the way shoppers are using their smartphones.