By Adam Coleman

SYDNEY: Samsung has launched two consumer promotions, the first major consumer promotions used by the company for the refrigeration category in 2006.

In the first promotion, every consumer who purchases any Samsung side-by-side refrigerator will be eligible to claim the bonus Jamie Oliver three piece cookware set valued at over $300.   

The bonus set consists of 1 x 24cm non-stick pan, 1 x 20cm non-stick pan, and 1 x 18cm anodized pot.

The second promotion offers consumers who purchase an eligible refrigerator, a $100 trade-in bonus via redemption.

This promotion runs from August 14th to October 15th (inclusive)and includes the following models: SR423NXB, SR424NTS, SR446NW, SR447NTS, SR502NXA, SR503NTS, SR518DW and SR519DP.

Trade-in is purely at the discretion of the retailer.

“These are the first major consumer promotions used by Samsung for the refrigeration category in 2006 and will be a great tool in assisting our retail partners in selling through their stock in the lead up to the refrigeration peak season,” said Samsung senior product manager – kitchen appliances, Mike Lilly.

Point of sale for these promotions will be distributed over the coming two weeks.

All redemptions need to be made via Samsung’s