Nespresso is gearing up for the Father’s Day gift season by extending its popular cash-back promotion with a higher value coffee credit alternative to support the brand’s newest machines.

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Nespresso is giving consumers the choice between a coffee credit or cash back on the purchase of machines in the lead up to Father’s Day. The new coffee credit can be used as a discount towards an order of Nespresso Grand Cru coffees. The promotion features a $90 coffee credit or $70 cash-back on Lattissima, Maestria, Pixie and CitiZ and Milk ranges. A $60 coffee credit or $40 cash-back is also available on Essenza, Inissia, CitiZ Single and U ranges. The offer kicks off today and is available until 20 September 2015.

Nespresso Australia commercial manager, John Ciaglia described the new coffee credit option in time for Father’s Day as the ideal tool for “providing customers with even more value and giving them an opportunity to try the full Nespresso experience.”

“The new promotional offer and machines will prove to be powerful tools to drive sales and satisfy the needs of discerning customers during this gifting season,” Ciaglia added.

New limited edition and permanent colours

The Lattissima Touch machine is now available in two classy finishes, Titanium Silver and Palladium Black. This machine allows coffee connoisseurs to create a wide range of milk and coffee recipes at the touch of a button.

The most lightweight and compact Nespresso machine, Inissia now boasts Limited Edition colours, Canary Yellow and Tropical Green, which will be available until sold out.

The range of machines, cash-back and coffee credit promotion will be supported by an extensive media campaign including TV, print, outdoor and digital advertising, POS material and increased in-store demonstrations in selected stores.

By Emily Bencic