Nespresso has opened a new experiential boutique in Westfield Bondi Junction in Sydney’s eastern suburbs, designed to engage locals with interactive and personalised experiences.
At the new boutique, shoppers can immerse themselves in the world of Nespresso through a dedicated ‘Coffee as an Art’ tasting and masterclass area. The first set of classes is open now, guiding customers on how to create some of Australia’s most popular coffees along with tips on how to create latte art at home.
A ‘Nespresso & You’ personalisation area in the boutique allows customers to personalise their Nespresso travel mugs and pixie cups with an engraving service.
An interactive ‘Taste & Discover’ area provides the opportunity to create coffee recipes using Nespresso machines. Coffee specialists can assist shoppers explore the Nespresso range further, offering one-on-one coffee learning, tasting, and machine demonstrations.
The boutique, which is operated by 100% renewable energy, also celebrates Nespresso’s long-standing commitment to sustainability and circularity, with tabletops made using recycled coffee grounds, and a dedicated recycling area where customers can return used capsules.
Paying homage to Bondi’s iconic beach, the boutique also includes a photography installation by local Aquabumps founder, Eugene Tan.
Nespresso Oceania managing director, Stefan Vermeulen said, “Our new concept boutiques are designed to create an elevated coffee experience for customers, moving a step further beyond a transactional space towards a lifestyle destination that is both interactive and adaptive to the local area.
“We want customers to feel welcome to stay a while and discover more about the coffee they love, whether that be through sampling new blends, trying new recipes, or learning about Nespresso’s commitment to sustainability.”