Myer has reported a 530% increase in its online homeware sales year-on-year in the last 10 days from Melbourne customers facing stage 4 restrictions and the remainder of Victoria in stage 3 restrictions.
Homewares sales are being driven by small kitchen appliances, most notably coffee machines, toasters and kettles, which have experienced the fastest growth. Further, tabletop products including dinner sets and glassware has grown by 490% year-on-year.
Other key highlights include beauty products with online orders up 310%, toys experiencing growth of 450% and women’s sleepwear and lingerie recording growth of 320% year-on-year.
Melbourne customers have embraced online shopping to prepare households for the next six weeks, a Myer spokesperson said.
“The most popular products include home appliances such as coffee machines, kettles, toasters and tabletop as customers recreate or emulate their favourite cafes and restaurants at home,” the spokesperson said.
“We are prepared for unprecedented demand in the next few weeks from our Victorian custoemrs with myer.com.au available 24/7 across our full range, a reduced free delivery threshold and relaxed returns policy in place, as well as COVID-safe Click & Collect service at selected stores.”
Contact-free Click & Collect is available at selected stores including Melbourne City, Highpoint, Southland, Doncaster, Northland. Stores that are closed are Melbourne City, Highpoint, Southland, Doncaster, Northland, Chadstone, Werribee, Frankston, Fountain Gate, Eastland and Knox.