Manufacturer of smart watches for kids, Moochies has welcomed Jock Jones as head of sales for Australia and New Zealand, effective 1 September 2021, bringing 10 years of experience in managing national accounts.

Reporting to Moochies CEO, Adrian Lisle based in London, Jones will lead the operations and sales team, working closely with Ingram Micro, as the company transitions from the start-up to scaling the business for future growth.

“I am looking forward to joining a company with a focus on children’s safety, while giving parents added peace of mind in a changing landscape,” Jones told Appliance Retailer.

“The ideology I grew up on as a kid of being home before the streetlights come on are a thing of the past, so hopefully as a company we can reduce some of the anxiety around parenting young children, without feeling like the only solution is to provide them with a mobile phone.”

Jones was most recently key account manager at Therabody since January 2021 and was instrumental in growing the company into a $24 million business, which is expected to double again in 2022.

Prior to his time at Therabody, he was national account sales manager for laundry at Electrolux, after a three-year stint at HoMedics as national business development manager. He started his career in the appliance industry at Harvey Norman as an electrical manager at the Frankston store in Victoria before moving to Philips as an account manager.