Industry veteran comes on board.

Peter Breen has been appointed national sales manager for Midea. He will be responsible for setting up retail and commercial accounts within the Australian marketplace, identifying channels and establishing commercial and retail trading terms to drive sales of the Midea brand in Australia, in line with company sales targets.

Breen previously worked for Electrolux and Sampford IXL, and played a major role to establish the Neff and Gaggenau brands in today’s market position.

“Peter has worked in the appliances industry for almost 20 years and is highly regarded by the industry. His experience and connections will help us build the Midea brand in the marketplace,” Bestlink managing director, Henry Chang said.