The new trade show set to arrive in China.
Tmall.com, owned by e-commerce giant, Alibaba, has partnered with the organisers of IFA, to stage the inaugural “Consumer Electronics China” show in Shenzhen from April 20 to 22 2016.
Alibaba general manager home appliances, Yin Jing, disclosed the alliance and domestic trade show in his speech at the international Consumer Electronics Show in Las Vegas.
However, he did not provide details on the exhibitor list, but assured that a number of global brands and start-ups would attend.
Gartner analyst, Sandy Shen said Alibaba’s efforts to establish a major new trade show will not only help suppliers in Shenzhen, but also Tmall’s competitiveness as an online e-commerce platform for computers, communications and consumer electronics.
“Shenzhen is the hub of hardware technology innovation in China, so the show is an opportunity for local businesses to present their products to a wider public audience,” Shen said.