After unveiling at CES.

LG Australia has confirmed that the flagship model of its 2017 TV range, the LG Signature OLED W7 Wallpaper TV, will arrive in April for an RRP of $13,499. First unveiled at this year’s CES winning the top Innovation Award for video displays, the 65 inch TV measures just 4mm in thickness. The range was showcased to a select group of media at a lavish home in Sydney’s lower north shore on Wednesday.

For the first time, the company is introducing a premium delivery and installation service for LG Signature customers. The new LG W7 (Wallpaper) TV, is the first product to include the service.

LG OLED TVs support both Active HDR with Dolby Vision and Dolby Atmos in one package. The new range is 25% brighter than predecessor models.

The in-store OLED challenge, first introduced in 2016, encouraged customers to compare LG’s OLED TV with no backlight, to conventional LED/LCD backlit TVs, to see deeper blacks, improved colour contrast and enhanced motion clarity with OLED technology.

This year, LG is taking that to the next level with a viewing angle challenge. “Our research tells us that only 10% of consumers sit straight on to the TV, with the majority of people sitting to the sides. With our OLED TVs, consumers will get the same experience no matter where they sit,” LG general manager of marketing, Angus Jones (pictured below) said.

LG Super UHD 4K TV models, available in 49 inch up to 86 inch displays, now offer wide viewing angles and greater colour accuracy thanks to the In-Plane Switching (IPS) panel and the newly introduced LG Nano Cell technology, unique to the range. The 2017 Magic Remote comes equipped with Hot Keys for direct access to Netflix and Amazon Video content.

LG is also launching a range of new sound bars which will arrive in stores next week. The SJ9 (RRP: $1,699) provides high-end sound through Dolby Atmos technology, while the SJ8 (RRP: $1,099) can be seamlessly integrated with selected LG TVs using a custom bracket.

“We are always improving our product innovations at LG to give our customers incredible experiences in the home and this year the 2017 LG TV and Audio Visual range delivers our most premium in-home cinema experience to date,” Jones added.

“Thanks to our global partnerships, like Dolby, we have integrated technologies in our TVs that have made an impact on Hollywood content for decades and are now available to view at home.”