LG Electronics has confirmed a number of organisational changes in another step towards achieving the Future Vision 2030, announced in July this year. The changes are designed to strengthen organisational capabilities and business competitiveness to realise its vision of transforming into a smart life solution company.
The newly established overseas sales and marketing company, which will report directly to LG CEO, William Cho, will be led by Thomas Yoon, who previously served as the president and CEO of LG Electronics North America.
The overseas sales and marketing company will help accelerate change and growth, as well as enhance the LG brand by discovering and developing opportunities to create customer value. The new organisation will manage overseas sales subsidiaries in North America, Europe, Latin America, the Middle East and Asia, as well as the global marketing group and the direct-to-consumer (D2C) sales business group.
Thomas Yoon will lead the newly established LG overseas sales and marketing company.
The company will strengthen executive capabilities in overseas operations of strategically critical businesses and provide necessary support to bolster qualitative growth of all other business units. This will be achieved by aiding the development of overseas sales expertise, as well as accelerating the advancement of platform-based businesses and D2C business models. The D2C business group will take on the role of expanding customer contact points by strengthening online brand shop (OBS) activities and customer data-based digital marketing capabilities.
The home appliance & air solution (H&A) company will establish an engineering sales division under the air solutions business to enhance the engineering capabilities and maximise business synergy in heating, ventilation and air conditioning (HVAC). In addition, the home beauty business will be transferred from the home entertainment company to the H&A company to create synergy with existing product line-ups.
Park Hyoung-sei is LG home entertainment company president.
The home entertainment (HE) company is set to further accelerate its transition to become a media and entertainment powerhouse. To strengthen the smart TV operating system webOS, the webOS SW development group will be established for direct reporting to HE company president, Park Hyoung-sei. Also, the eXtended Reality (XR) business division will be established directly under the headquarters.
Leading the company since 2019, president, Park has been promoted in recognition of his contribution to upgrading the company’s business portfolio, improving profitability of premium product line-ups and growing the webOS platform while solidifying the company’s position in the global OLED TV market.
All appointments are effective December 1 2023, with promotions going into effect on 1 January 2024.