Exclusive data on consumer values from the International Housewares Association (IHA), insights on shifting consumer lifestyle trends, and a view into the future of colour in home and housewares are the focus of the keynote sessions at The Inspired Home Show 2022.
The Show will be held March 5 to 7 at Chicago’s McCormick Place with the keynotes set for Sunday and Monday in the Grand Ballroom (S100) in the South Building. The hour-long sessions begin at 7:30am and noon each day. Admission is free to all Show attendees.
The speaker line-up showcases the return of veteran IHA trend forecasters and keynoters including Eiseman Center for Colour Information and Training director and Pantone Colour Institute executive director, Leatrice Eiseman (pictured above at the 2018 Show), and Springboard Futures principal, Tom Mirabile, who will be joined by Project Partners Network founder, Leigh Ann Schwarzkopf.
Schedule highlights also include a special fireside chat with Food52 co-founder and CEO, Amanda Hesser, and a discussion on consumer home and housewares purchase drivers with authors of the 2022 IHA Market Watch report: IHA vice president for marketing, Leana Salamah, Springboard Futures principal, Tom Mirabile, and The NPD Group vice president and home industry advisor, Joe Derochowski.
HomePage News editor-in-chief, Peter Giannetti will moderate the fireside chat and discussion with the IHA Market Watch team.
Here is a detailed schedule of the keynotes:
Sunday, March 6
7:30 – 8:30am
State of the Housewares Industry
Join the authors of the IHA Market Watch report for a discussion of the consumer values and demands that are driving purchases from pandemic to endemic in 2022. Coupled with hard data from the soon-to-be released extensive IHA/HomePage News Consumer Outlook survey, this session will provide insights to suppliers to help prioritise product development and rethink product marketing and provide retailers with insights to drive sourcing decisions and merchandising strategies.
12pm – 1pm
Fireside Chat with Food52 founder & CEO, Amanda Hesser
An in-depth look into the development and growth of Food52 as the first-of-its kind, next-generation cooking and home company built on a unique blend of content, community and commerce. Hesser will share insights into how the Food52 brand pioneered the convergence of new consumer media with innovative merchandising and marketing to create an untraditional, yet highly influential content-driven marketplace. The session will also examine the impact of recent strategic moves by Food52, including acquisitions of Dansk cookware and tableware and Schoolhouse décor, the creation of the Home52 vertical and brick-and-mortar retail plans.
Monday, March 7
7:30 – 8:30am
Top Trends 2022: A New Focus on Creating Value and Attracting Demand
In this environment, consumers turn to a recognised set of standards when making purchase decisions. But these ‘value drivers’ are shifting to reflect changing consumer needs and lifestyles. Successful assortment and marketing strategies will depend on an awareness of (and response to) these critical shifts. Tom Mirabile and Leigh Ann Schwarzkopf will unveil The 2022 Value Equation Index, illuminating new research revealing the 12 most important elements influencing the purchase decisions of home and housewares products.
12pm – 1pm
Evolve, Experience and Express: Future Colour/Design Trends
Based on lifestyles and workstyles that are in a dynamic state of change, colour and design trends are multi-faceted. IHA’s long-standing colour and design guru, Leatrice Eiseman will guide attendees through the carefully curated seven palettes for 2023 that explain the relevance of the future influences and specific directions in colour and design.