Sales of ovens, hobs, fridge-freezers, and stand mixers used by Great British Bake Off contestants on the show have soared according to online retailer Customers have more than doubled sales of the Gorenje RF60309O retro fridge-freezer seen on this year’s Bake Off, which costs around £600 compared to the £1,020 Smeg featured in previous series.

kMix kitchen machine

The third outing of the baking phenomenon drew an average audience of 10.1 million and a 44% share of all TV viewing between 8pm and 9pm last Wednesday evening.

The Neff B44M42N3GB Slide and Hide oven is also quickly becoming a hit with customers who have seen contestants sliding open the door and tucking it away neatly. This year, the Great British Bake Off also made the controversial move from the iconic KitchenAid stand mixer to a cheaper, lighter Kenwood kMix KMX51.