At the end of 2020, Franke acquired PR Kitchen & Washroom Systems (PRKS) to enable further market growth and development and effective July 2021, PRKS will officially be named Franke Home Solutions.
In addition to the business itself, Franke has acquired the experience and knowhow that form part of PRKS’ DNA to improve and expand its business in other regions and markets. For PRKS, Franke’s international presence will help accelerate its growth in Australia and New Zealand.
In 2009, Phillip Ross founded PRKS and purchased the Franke distribution business, which was under pressure from strong competition and exposure to the unprofitable DIY channel. Phillip re-evaluated the Franke distribution model with a focus on profitable distribution channels such as the retail and commercial sectors and re-positioned the Franke brand in the premium segment.
“It gives me and the team great satisfaction that we have been able to position the company so strongly. We now look forward to contributing our experience and knowhow on an international stage within Franke Home Solutions,” Phillip said.
Franke CEO Kitchen Systems, Barbara Borra said the company is determined to prioritise the seamless integration of PRKS.
“Over the past few years, it has proven to possess the right mix of drive and strategic acumen to succeed in our business, even in a highly competitive environment. We look forward to continuing and expanding on this experience in Australia and beyond,” she said.
PRKS is headquartered in Dandenong South, Victoria with 43 employees and 32 office spaces including its showroom. Its brand portfolio consists of Franke, KWC, Duravit and Falmec.