By Claire Reilly
Fisher & Paykel has tried its hand at Spanish cuisine in an event for Harvey Norman, designed to showcase its appliance range for the builders and specifiers market, including its CoolDrawer, DishDrawer and Companion Range of products.
The Harvey Norman Commercial Architects and Designers evening, for which Fisher & Paykel was a major sponsor, brought together builders, developers, kitchen designers and manufacturers in Harvey Norman’s trade-only showroom in Taren Point, in Sydney’s southern suburbs.
The showroom features a functional Fisher & Paykel cooking display to show off the appliances to prospective commercial clients. At the event, the display was used by chef Brett Deverall from the Sydney Cooking School (itself a partner of Fisher & Paykel) to cook Spanish food for 150 guests.
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Speaking about the showroom event, national commercial sales manager for Fisher & Paykel Robert Jaworski said it was a great opportunity to show off the F&P brand and product range to the design and trade community.
“Fisher & Paykel is serious about cooking,” said Jaworski. “We have a working kitchen in the showroom so members of the trade and design community can get a real feel for our extensive range of kitchen appliances.
“The best way to showcase our products is to actually cook and wash-up with them, because people can experience what it would be like to entertain their friends and family with Fisher & Paykel appliances.”
According to Jaworkski, the event “was a great way for us to relate to our customers and business partners with gourmet food and wine in a relaxed and fun environment.”
Fisher & Paykel shows off its cooking credentials. From left to right: Chad Ridley (Fisher & Payel), Steve Kelada (Fisher & Paykel), Brett Deverall (Sydney Cooking School), Tustra (Sydney Cooking School), Morenna Burn (Sydney Cooking School) and Robert Jaworski (Fisher & Paykel).
Tustra cooks up a modest portion of Spanish paella.