By Claire Reilly

Siemens enlisted the help of renowned Melbourne chef Adam D’Sylva for the launch of its new freeInduction cooktop and speedMatic dishwashers at a trade event for retailers last night.

Held in partnership with E&S Trading at Arco Bar & Restaurant in Heatherton, Melbourne, the event brought together retailers from E&S and staff from Siemens to enjoy some of D’Sylva’s creations, cooked with the help of the freeInduction cooktop.

More than 75 guests were invited to view the new range, and while the cooking was certainly a highlight, the dishwashers also received plenty of attention. The line-up was demonstrated by BSH Home Appliances senior product manager for dishwashing, Robin Werth, who was busy talking up the range’s zeolith drying technology (in between showing off spare parts to guests).

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Siemens' new freeInduction cooktop on show (left to right): Mark Tragear (national sales manager, BSH Home Appliances); John Edgerley (sales manager E&S Trading, Blackburn); Rob Sinclair (joint managing director, E&S Trading); Adam D'Sylva (Melbourne chef);  Volker Thaens (MD of BSH Home Appliances).

Adam D'Sylva cooking with the Siemens freeInduction cooktop.

Admiring the blue mood lighting inside the new speedMatic dishwashers from Siemens (left to right): Mark Tragear; Adam O'Donnell (E&S Trading, Chadstone); Rob Sinclair; Volker Thaens.

Robin Werth, senior product manager, Dishwashing – BSH Home Appliances.

Adam D'Sylva shows off his skills in front of guests.