De’Longhi has kicked off a new promotion in partnership with fellow Italian brand, Nutella, that runs now until 9 November 2021.

Customers who purchase a specially marked jar of Nutella and register the code online, have the chance to win one of 500 De’Longhi breakfast collection comprising a coffee machine, toaster and kettle, valued at over $700.

Nutella is also sharing a series of recipes including tropical banana cupcakes with Nutella, passionfruit, and toasted coconut; toasted sourdough with Nutella, strawberries, passionfruit and mint, as well as mango pancake skewers with Nutella.

De’Longhi Australia CEO, Paolo Albertoni said,“We’re incredibly excited to be launching a partnership with Nutella across the next three months. It’s a campaign that not only brings together two iconic Italian brands, but also the shared passion of making mornings better and extra special.

“We know that breakfast time is important in setting you up for the day ahead or creating quality time with your loved ones. Across the country, many people have seen their morning routines disrupted due to the pandemic and lockdowns, so to have the chance of winning one of 500 De’Longhi breakfast collections will hopefully bring some joy to Australian households.” 

Nutella senior marketing manager, Azzurra Puricelli said, “Spring is the perfect time to refresh and reset so we want to inspire Australians to fall in love with breakfast again, from crunchy sourdough with a spread of Nutella to the scent of freshly ground coffee beans, to set them up for the best day possible.

“Nutella is one of the most-loved spreads around the world and has always inspired creativity, which is why we have partnered with De’Longhi to help Australians reignite their passion for breakfast and make mornings special.”