By Patrick Avenell
Bosch last night held the second event in its national roadshow to launch the new Relaxx’x range of bagless vacuum cleaners. Host Jonathan Peart, category development manager for consumer products, welcomed Harvey Norman staff to the Palace Verona in Paddington to touch and feel the four new models.
Like Nilfisk and Electrolux, Bosch markets both bagged and bagless vacuum cleaners. The advantage of this strategy is that you have products to suit all preferences. The disadvantage is that you can’t take a side and drive home a moral absolute, in the way Miele (bagged) and Dyson (bagless) have perfected.
Joining Bosch’s Free’e range of bagged vacuums are four Relaxx’x units. Three of the units in this range form a good/better/best story, while the fourth is a dedicated pet unit called the Zoo’o.
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All models have 3-litre canisters and a lifetime HEPA filter. Accessories include a hard floor tool and 3-in-1 tool (crevice, upholstery and furniture brush). The Zoo’o model features a turbo brush with one-touch removal for access, making it easier to extract any pet hairs that have become lodged in the cleaning head.
“Flexibility is assured with Bosch’s variable power feature – these vacuums can clean any surface, including carpets, hard floor, upholstery and curtains,” Peart said. “Their Robust Air System combines high power airflow, aerodynamic design and larger inlet diameters, which increase airflow for higher dust pick up.”
Peart continued to stress the low noise levels achieved by the Relaxx’x range. The four models operate at between 68 and 74 dB (A).
In addition to unveiling the new products, Peart also introduced Eddie Jung, Bosch’s new dedication account manager for New South Wales and the Australian Capital Territory.
“Eddie has only been with Bosch for a few weeks and the response has been excellent from all the stores,” Peart said. “We really appreciate his efforts in the start-up again of Bosch in New South Wales.”
The Sydney launch followed a Brisbane event on 27 March 2013 and precedes two launches in Perth later this month (22 and 23 April 2013). Peart said the Bosch team was still finalising details for a function in Melbourne.
The four new Relaxx’x models are the Pro Essential (BGS5220AU, RRP $599), Pro Silence (BGS5SIL1AU, RRP $699), All Floor Specialist BGS5225AU (RRP $849) and the Zoo’o ProAnimal BGS5ZOOAU (RRP $779).
Bosch Relaxx'x ProSilence.
Some very cute animals admire the Bosch Zoo'o ProAnimal.