Leading coffee player invests in POS and marketing campaigns.
This year, Nescafe Dolce Gusto is continuing to invest significantly in Harvey Norman with more permanent point of sale executions planned along with a new innovative machine launch and new TV campaign plus ongoing in-store demonstrations support.
New permanent displays and demonstration units were launched in 70 Harvey Norman stores nationwide for Christmas 2015.
The project was a close collaboration between Nestle, Delonghi and POS supplier Selmor, which kicked off in March 2015 with the production of a prototype end cap display with full demonstration functionality, designed with modern Nescafe Dolce Gusto branding and stylish multi-beverage visuals, executed specifically for Franchisee Ley Wotherspoon in Harvey Norman’s Liverpool store.
Testament to the strong sales and sell out of NESCAFE Dolce Gusto machines and capsules during Mother’s Day in Harvey Norman Liverpool, the NESCAFE Dolce Gusto team successfully signed up over 70 stores at the Harvey Norman conference in July 2015 to the permanent point of sale solution which has now just been implemented in stores during November.
This project showcases the big investment by Nescafe Dolce Gusto in Harvey Norman, along with launch of two new television commercials, ongoing in-store demonstrations across numerous stores, and launch of new Stelia machine, all of which aim to drive stronger engagement with stores and customers.