CHiQ Australia has welcomed Nick Fry to the role of sales manager for Victoria and Tasmania, responsible for securing the brand’s retail presence, working with retail partners to continue to drive sales and profitability and increase market penetration across CHiQ’s product range.

Fry has a vast background in retail and wholesale within the consumer electronics industry. Early on in his career, he was the national category manager for Retravision Southern for more than four years before being appointed as general manager at GAF Control.

In 2013, he joined Leading Edge Group as group manager – a role he held for almost six years. Most recently, Fry was general manager at Betta Home Living John Alan in Knox, Victoria for over two years.

ChiQ Australia general manager, David Esler said, “Nick is well known and very experienced in the industry. He is a great addition to the CHiQ team.”

Commenting on his appointment, Fry said, “I am delighted to be working with David and the team as it presents me with a great opportunity to join a brand name in the early stages of development.”