Samsung Electronics unveiled its 2021 portfolio of Micro LED and Lifestyle TVs during its virtual First Look event ahead of CES 2021, and introduced a new display technology, Neo QLED (pictured above), comprising a flagship 8K model (QN900A) and 4K (QN90A) model.
Taking QLED to the next level, the TVs are enabled by Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor. Quantum Mini LED has extremely thin micro layers filled with more LEDs compared to conventional LED. Quantum Matrix Technology enables precise control of these densely packed LEDs.
Neo QLED increases luminance to make dark areas darker and bright areas brighter, while Samsung’s proprietary Neo Quantum Processor offers enhanced upscaling capabilities regardless of input quality.
Featuring a new Infinity One Design – a nearly bezel-less screen – and on the Neo QLED 8K TV an all-new cable management system, Slim One Connect box, that can be attached to the back of the TV.
Premium picture quality is supported by Object Tracking Sound (OTS) Pro which corresponds to the movement of objects on screen and SpaceFit Sound that analyses the installed TVs physical environment and delivers sound tailored specifically to the space.
Two new exclusive gaming features include Super Ultrawide GameView to play games at ultrawide 32:9 ratio, in addition to 21:9 aspect ratio, and Game Bar which allows players to monitor and adjust critical aspects of play.
Micro LED to become available in traditional form factor
After making its debut at CES 2018, Samsung will make Micro LED available in a traditional TV form factor for the first time in 2021, initially in 110- and 99-inch models with smaller sizes to arrive by the end of the year. Samsung Australia is yet to confirm if the 110-inch model will become available locally.
Micro LED is self-illuminating, producing lifelike colors and brightness through 24 million individually controlled LEDs, supported by a Monolith Design offering 99% screen-to-body ratio. To take advantage of the massive screen, consumers can use the 4Vue (Quad View) feature to watch up to four different content sources simultaneously and can connect multiple external devices. With Majestic Sound, the Micro LED TVs deliver 5.1 channel sound with no external speaker.
The Frame sports new design
Samsung is making enhancements to its Lifestyle TV range in 2021 with new design and form factors. The latest iteration of The Frame is 50% slimmer than the 2020 model at 24.9mm and features new attachable bezel options in five colours and two styles: Modern and Beveled.
Consumers can now enjoy 1,400+ carefully curated pieces on The Frame’s all-new Art Store (subscription required). Samsung’s new AI-based auto-curation technology better analyses individual consumer preferences to recommend artwork.
Samsung announces new additions in fridges, laundry and floorcare
In refrigeration, Samsung has a new French Door range with innovative storage to keep food fresher for longer, a beverage showcase that includes an internal water and ice dispenser and anti-bacterial handles for improved hygiene.
Samsung Australia has confirmed the new French Door refrigerators will be available from February but pricing is yet to be announced.
In laundry, the new Samsung 8800 Series Smart Dial front load washers and dryers learn preferred cycles and settings to prioritise them on the control panel for quick access. The washers and dryers also recommend specific cycles based on intelligent learning.
The OptiWash feature detects the weight of the laundry load and uses a patented Turbidity Sensor to determine the amount of water and detergent required, as well as the optimum cycle time. Compatible with the SmartThings app, users can receive end of cycle alerts, remotely start or stop a wash and schedule cycles from their smartphone.
In floorcare, Samsung claims that its JetBot 90 AI+ is the world’s first robotic vacuum powered by Intel AI. The vacuum uses a combination of sensors and AI-enhanced object recognition technology to efficiently navigate the home. A LiDAR sensor, similar to that used in self-driving cars, detects distance and tracks location for precise movements, while a 3D sensor recognises the difference between objects and learns a room’s shape.
When finished cleaning, the robotic vacuum automatically heads to the Clean Station to empty the dirt, dust and hair into a bag that only needs to be replaced every two to three months. The JetBot 90 AI+ is compatible with the Samsung SmartThings app for users to schedule a clean, set ‘no-go zones’ or connect to its camera on their smartphone.
