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Australian cashback reward leader, Cashrewards, has appointed experienced loyalty, data, digital marketing and e-commerce executive, Bernard Wilson (pictured) as CEO, effective 27 July 2020.

More than 1,200 brands are part of the Cashrewards portfolio including Amazon, Bing Lee, Catch, Coles, David Jones, Myer, The Good Guys and Woolworths.

Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. Most recently, he was responsible for commercial and go-to-market leadership at data science and artificial intelligence firm, Quantium for its banking and wealth product offering.

Cashrewards chairman and founder, Andrew Clarke said as the company continues to grow, it is committed to deepening the quality and expertise of its leadership team.

“Bernard’s unrivalled combination of commercial, digital marketing, e-commerce, loyalty and data skills make him the perfect leader for Cashrewards and I am confident he will spearhead our team to further success,” he said.

Commenting on his appointment, Wilson said, “It is a privilege to join Cashrewards at such an exciting moment in its journey. This is a truly customer centric business, leveraging data and technology to drive great outcomes for both brands and consumer simultaneously.”

He added: “We offer consumers a way to save with zero hassle and no strings attached, while helping brands reach their audience based on a granular understanding of what our members want, when they want it and the offers that will motivate them.”

Current CEO, Iain Skelton will remain with the business in the capacity of chief financial officer and deputy CEO, leading the commercial operations and preparing the business for its upcoming listing on the Australian Stock Exchange.

“Iain has been instrumental in Cashrewards success from the early days and will continue to be so into the future. When you are growing fast, the responsibilities of every leadership role grow significantly, and this change will allow Iain to focus on driving the ambitious operational agenda we have planned between now and IPO,” Clarke said.

This week, Cashrewards also announced a strategic alliance with MoneyMe allowing the digital consumer credit fintech’s Freestyle customers to earn cashbacks on purchases made online or in-store using their Mastercard at more than 1,400 participating merchants.