By Martin Vedris

SYDNEY: As part the ongoing restructure of its South Pacific Imaging and Printing Group, HP has today announced the appointment of its new vice president, Richard Bailey.

Bailey moves from his previous role as vice president of HP’s Financial Services Division, Asia Pacific and Japan.

In this new role, Bailey will be responsible for building the imaging and printing business, products, supplies and business printing solutions across consumer, small to medium business through to enterprise and graphic arts segments for Australia and New Zealand.

Bailey’s appointment signals the completion of HP’s restructure of its South Pacific Imaging and Printing Group (IPG). According to the group, the process was to simplify its operations, lower costs and improve customer focus.

HP’s IPG is now made up of three business units: Graphics Solutions; Inkjet and Web Solutions; and LaserJet and Enterprise Solutions.

“The IPG business is well positioning in the South Pacific market and we have a clear strategy for continued growth,” said Bailey.

“With HP’s Print 2.0 strategy we are focused on offering exceptional products and services to meet the imaging and printing requirements of our customers.

“By leveraging the relationships with our channel partners and customers, we are confident of delivering the very best value to end-users to maintain our competitive edge.”

Bailey has held senior leadership positions at both the local and regional level over a 20-year period. He has experience in commercial financing with small and medium businesses and large enterprises across a wide variety of industries. Prior to joining HP in 2006, he was managing director for GE Commercial Finance for Australia and New Zealand.