Nestlé expands Starbucks At Home range

Nestlé has added five new formats to its Starbucks at Home coffee range, now available via Amazon, Coles, and independent retailers.

The range includes Roast & Ground, Whole Bean, Premium Instant, Premium Coffee Sachets and Starbucks by Nescafé Dolce Gusto capsule options, in a variety of roasts, intensities and flavours.

It coincides with the introduction of Starbucks’ most famous signature blend, Pike Place, named after the birthplace of the Starbucks roastery in the US.

Nestlé Oceania director of e-business, strategy and marketing, Martin Brown said Australia is one of the most sophisticated coffee markets in the world with constantly evolving tastes and high expectations.

“The full Starbucks at Home range is perfect for bringing world-class café style coffee into the home and allows us to explore the blends that have made Starbucks the most famous coffee café brand in the world,” Brown said.

The range is made from 100% high-quality Arabica coffee beans that have been sustainability sourced from the world’s premier coffee-growing regions in partnership with Conservation International.

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