Fisher & Paykel picks up design awards

Fisher & Paykel has picked up two Red Dot Awards this year for excellence in design and functionality for its Touchscreen ovens and Column refrigerators.

Fisher & Paykel executive vice president, design and brand, Mark Elmore said company focus from the outset of its design process was to delve deep into the insights around user behaviour and how this can enrich the life lived around appliances.

“For us, great design is about making that experience a more beautiful one not just aesthetically but in the way we interact with the kitchen. With more than 6,500 entries to this year’s awards, they are among the most sought-after design awards in the world, so we are thrilled to have received accolades for both of this year’s Fisher & Paykel entries,” he said.

The Touchscreen ovens feature a with a high-resolution digital interface that makes cooking by recipe, key ingredient or food type easy and intuitive while the Column refrigerators, freezers, and wine columns were awarded for blending exceptional functionally with stunning aesthetics.

Fisher & Paykel also took out the CHOICE award for Australia’s best fridge brand and the Reader’s Digest ‘trusted brands award for its laundry appliances.

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