Asko dishwashers exceed sales expectations

Asko is pleased with the performance of its new dishwasher range which has exceeded expectations, according to sales director, Owen Holbourn, who has thanked retail partners for their support in getting the stock into stores, in a recent interview with Appliance Retailer.

“Our new dishwashers have enabled us to build on our long heritage of premium dishwashers and so far, it has exceeded our expectations,” he said.

“Consumers are spending their money wisely – it appears that if they are spending their money, they are looking for quality, which plays to our strengths. This been shown by our price points that have been maintained or increased.”

Holbourn also confirmed that Asko has more products in the pipeline – initially, the Asko Elements 5-in-1 combination oven – which made its debut at IFA 2019.

“It is a traditional oven, steam oven and microwave combined into one appliance. It has some unique first to market features and it should be arriving late Q3 this year,” he said.

“The new 5-in-1 combination oven completes the Elements range by complementing other products for customers that want the full suite of cooking appliances. It provides new innovation to increase ASPs and give retailers the opportunity to engage with customers on new technology. It pushes the boundaries and beyond that, we have more innovation arriving in early 2021.”

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