Hisense has signed a three-year sponsorship deal with the National Rugby League (NRL), becoming an official partner of the NRL Telstra Premiership and naming right sponsor of the NRL’s Thursday night football broadcast.
The partnership will kick off in line with the start of the season on 12 March, encompassing all 192 Premiership matches and eight Finals Series fixtures in 2020.
Hisense will also be a State of Origin major partner for 2020 and 2021 including stadium branding, digital integrations and social media, as well as an inaugural official presenting partner of NRL TV shared across NRL.com and the NRL app with match replays and highlights, team and player profile videos and archived content.
L to R: Luke Keary (Sydney Roosters), Finn Zhang (Hisense), Todd Greenberg (NRL), Cameron Murray (South Sydney Rabbitohs) and Moses Mbye (West Tigers)
Hisense Australia head of marketing, Andre Iannuzzi said the NRL partnership will bring the Hisense brand closer to the NRL’s passionate fan base.
“This major sponsorship reflects our focus on showcasing our innovative and premium product range to Australians and underscores our commitment to our customers ensuring they experience their favourite sporting games as crisp, clear and true-to-life as possible in their homes,” he said.
NRL chief commercial officer, Andrew Abdo added, “This partnership reinforces the ever-growing value of NRL for sponsors and reinforces how our scale and reach can deliver deeper, more meaningful engagement with customers and drive larger returns on investment.”
More information on the partnership will be shared throughout 2020.