Dyson flexes its haircare muscle

Dyson has unveiled the first and only straightener with patented flexing plate technology to reduce damage to hair and enhance desired styles.

Dyson claims that straighteners with solid plates can only apply heat and tension to the thickest part of the tress, meaning the edges are loose strands or ‘flyaways’ that are not treated or tensioned. Featuring micro-hinged plate technology, the Dyson Corrale straightener flexes to shape to apply even heat and tension to all hair strands.

With three heat settings – 165 degrees, 185 degrees and 210 degrees Celsius – the Corrale is suitable for all hair types. Intelligent Heat Control measures the temperature 100 times a second to deliver precise and accurate heat.

Powered by a four-cell lithium-ion battery technology for cord-free performance of up to 30 minutes, users can style their hair anywhere, anytime. The Corrale straightener has an OLED screen with a battery indicator and will beep when the battery is low. It takes 70 minutes for the device to fully recharge. Users can also charge the device at regular intervals using the charging dock while styling or attach the magnetic 360-degree charging cable for a hybrid charge.

With an industry-first flight mode feature, the Dyson Corrale meets air travel standards and can be packed in cabin luggage when travelling. Another key safety feature is auto shut-off when the device is inactive for 10 minutes.

Dyson has invested more than 100 million Pounds (A$198 million) into hair laboratories around the world and employed thousands of hair scientists, engineers and professionals to study hair health.

The Dyson Corrale straightener will be available for RRP $699 in dark nickel/fuschia and purple/black on Dyson online and at the Dyson Demo Store Beauty Lab in Sydney from 24 April. The dark nickel/fuschia variant will then become available at David Jones, Sephora and Adore Beauty from 1 May 2020.

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