Fisher & Paykel CEO and managing director, Stuart Broadhurst (pictured) will step down from his role and Fisher & Paykel chief commercial officer and board director, Daniel Witten-Hannah will become his successor, effective 1 January 2020.

The company said the change is part of a planned transition that will bring continuity to the business and leadership team while ensuring Fisher & Paykel remains on track to become the number one luxury premium appliance brand globally.

Broadhurst will be available to support the business throughout the transition as he considers new challenges and future opportunities.

During his 10-year tenure, Fisher & Paykel experienced significant growth, underpinned by the execution of its global premium strategy.

Haier Smart Home Group and Fisher & Paykel chair, Liang Haishan said Broadhurst’s ambition for the brand and personal drive have been integral to the company’s success during his tenure.

“On behalf of the Haier Group, I would like to thank Stuart for his contribution, diligence and tenacity, and congratulate him on an exceptional career with Fisher & Paykel. Daniel is an excellent appointment to the role of CEO – an exceptional leader and some with the talent and drive needed to ensure the Fisher & Paykel brand meets its full potential. Under Daniel’s stewardship and supported by the executive team, I am confident of a seamless transition.”

Commenting on his departure, Broadhurst said the development of the brand globally has been impressive, not only in new product offerings but in the delivery of a premium brand experience at every touchpoint.

“It is testament to the strength of our brand and culture that we attract the best talent available, not only in our home markets of New Zealand and Australia, but across the globe. Today, with the foundations for a global premium brand well established, the capability now exists within the business, and the support of the Haier Group we are ideally placed to accelerate our strategy.”