Bunnings has prepared its digital offer ahead of Christmas with the launch of its online marketplace, MarketLink, with a curated selection of home and lifestyle products including appliances, home entertainment, homewares and indoor furniture.
Available on the Bunnings Australia website, the hardware giant has teamed up with third party Trusted Sellers, who are selected lifestyle retailers and manufacturers offering excellent customer service, high-quality products and value for money.
Bunnings managing director, Michael Schneider said while the in-store experience will always be at the heart of Bunnings’ DNA, MarketLink will give customers access to an even wider range of products.
“MarketLink was specifically created to meet our customers’ evolving home and lifestyle needs. We wanted to expand our online offer to provide our customers with a greater choice of products, everything from the front gate to the back fence, and now through MarketLink there are thousands of new products,” he said.
“MarketLink features a wide variety of new categories and products, including well-known brands, that are not currently available in Bunnings stores. Already we’re seeing some early favourites with our customers, including manchester and bedding.”
When browsing bunnings.com.au, customers will see a Trusted Seller badge attached to products to advise them that products are sold and shipped directly by third-party Trusted Sellers, such as Kitchen Warehouse and RJ Living.
Kitchen Warehouse CEO, Peter Macaulay said being a Trusted Seller increases their customer reach. “We are excited to be part of the MarketLink initiative and to partner with Bunnings in bringing our massive range of kitchenware and cooking products to a much larger audience. Our values of biggest range, best prices and great experience make a great fit and we look forward to the shared success of this new initiative.”