Tefal kicks off GWP promo

For latest garment steamer.

With the purchase of a Tefal IXEO All-In-One Garment Steamer between now and January 5, 2020, consumers will receive a double movie pass valued at RRP $45 via online redemption. This promotion is part of Tefal’s new partnership with Sony Pictures.

Claims must be received by 19 January 2020. The gift-with-purchase (GWP) promotion will be supported by in-store point of sale, website banners and social tiles.

Tefal is also giving away a bonus pair of Sony wireless noise-cancelling headphones as part of the Sony Pictures partnership. To enter, customers must visit the Tefal Facebook page and in 25 words or less share their worst ironing or garment handling experience. Entries close on 24 November 2019.

Tefal Australia and New Zealand senior product manager, Noel Hsu said, “IXEO is partnering with Charlie’s Angels to ‘Conquer the world with style’. Like Charlie’s Angels, Tefal’s IXEO is always ready, always in action.

“With IXEO and Charlie’s Angels sharing a similar target audience of consumers who desire hassle free style while wanting the best of everything in life, we are very excited to be able to offer the IXEO x Charlie’s Angels cross promotion with a bonus double movie pass with the purchase of a Tefal IXEO.”

The Tefal IXEO was launched in Q2 this year and is the first all-in-one ironing and steaming solution with a patented integrated smart board for adjustable height and angles. It features a lightweight iron-head that can be used for both ironing and steaming. The main unit and steam head are detachable to steam and sanitise other household items such as curtains.

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