Samsung delivers another new TV category

Building on success of The Frame.

Samsung has expanded its lifestyle television offering with the launch of the Serif TV that delivers a completely new format in design, functionality, and aesthetic. The Serif TV was developed through a collaboration with Paris-based industrial designers, Ronan and Erwan Bouroullec, who specialise in furniture creation.

With its seamless design, the TV can be placed anywhere in a living space either using the included metal stand or on a counter or traditional TV stand.

The Serif harnesses Samsung’s advanced QLED technology to deliver colour with incredible brightness and vibrancy. The inclusion of support for HDR10+ video formats optimises the contrast of each scene in a range of natural and artificial lighting conditions.

Ambient Mode on the Serif offers two exclusive Bouroullec created designs (Fabric and Leaf) which are available in five different colours (blue/black, white, salmon, olive, and light blue).

The TV can analyse the colour and pattern of its surroundings to display complementary imagery and themes. Users can also choose to display a range of images from six categories or show the time or the latest weather updates.

In addition to Samsung’s Smart TV Hub, Serif TV introduces the use of Near Field Communication (NFC) which enables users to play music from their compatible smartphone by placing their device on the TV. By resting a compatible Android smartphone on the right of the Serif’s top panel to connect, users can begin streaming music to the Serif’s 40 watt 4-channel speakers.

Offering Bixby, Google Assistant, Amazon Alexa, and Apple Airplay 2 functionality, the Serif also enables users to control their SmartThings-enabled devices directly from its screen.

“Serif TV is a completely new way for Australians to think about how televisions can play a role in the décor of the home as it combines brilliance in industrial design, the latest in Samsung QLED panel technology, and a format that delivers a harmonious integration with its surrounds,” Samsung Electronics Australia director for audio visual, Hass Mahdi said.

“The Serif extends Samsung’s evolving lifestyle TV range and builds on the success of The Frame, as well as our wider QLED 4K and 8K TV ranges.”

The Samsung Serif will be available in white in two sizes – 55-inch (RRP $2,399) and 43-inch (RRP $1,599) from the Samsung website and select Harvey Norman and Good Guys stores.

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