Panasonic launches first hair care products in Australia

To strengthen existing personal care range.

Panasonic is bringing its hair care products to the Australian market with the launch of two rose-gold hair dryers – the EH-NA98 and EH-NA65.

Featuring trademark moisture infusing technology, intelligent air-flow design and heat control sensors, the hair dryers are designed to reduce hair damage and create shinier hair with faster drying times.

Panasonic hair dryers use Nanoe technology, also found in the brand’s air conditioning range, to maintain 1,000 times more moisture than regular hair dryers. The intelligent Quick Dry nozzle varies air-flow pressure to shorten drying time and reduce tangles.

The flagship Advanced Moisture Infusing Hair Dryer (EH-NA98) boasts additional premium features including mineral ions to reduce split ends and frizz, a dedicated Scalp Mode and an intelligent temperature sensor, which continuously adjusts the dryer heat.

Panasonic Australia product marketing manager – hair care, Tory Rooney said the hair dryers leverage 80 years of Panasonic innovation and research. “This is an exciting step for Panasonic and helps to further bolster our increasingly compelling personal care and beauty range. We know that women are constantly worried about hair damage but often lack the time, know-how or technology to do anything about it. Our hair dryers are the perfect solution as they do the work for you: reducing visible damage and frizz, while boosting shine with each use.”

The Panasonic EH-NA98 (RRP $349) and EH-NA65 (RRP $279) are available from Price Attack.

To launch its hair care range, Panasonic has collaborated with leading beauty influencer and renowned YouTuber Michelle Wong from Lab Muffin 

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