With latest release.
Arlo has unveiled its latest home security camera, Arlo Pro 3, to a select group of media in Sydney, off the back of the release of Arlo Ultra in Q1 this year.
The company is now taking the successful elements from its most popular products and making them even better, according to Arlo director of marketing – APAC, Lambro Skropidis.
“With ‘Shine Like A Pro’ positioning, the Pro 3 is designed for high-end protection with attractive, wire-free and weather resistant design for indoor and outdoor use consistent with Arlo’s design philosophy,” he said.
Key upgrades from the Pro 2 include an increase in resolution from 720p to 1440p, resulting in 79% more pixels, the introduction of HDR for more colour and contrast, improved zoom capability to 12x zoom from 8x zoom, as well as a wider field of view of 160 degrees from 130 degrees.
The Pro 3 also introduces colour night vision, an integrated spotlight and an in-built siren for added deterrence. The audio experience has been enhanced with a two-way audio set up and the Advanced Smart Hub now has a USB port rather than an SD card slot for storing footage.
With the purchase of an Arlo Pro 3, users can take advantage of a three-month free trial of Smart Services (valued at $12.99 per month) with added value extras such as interactive notifications, object detection, smoke alarm detection, cloud storage, among other updated software features.
“Our business trajectory started off in monitoring and now we are moving more into security, which will evolve further into the smart home and a natural progression into smart lifestyle. Therefore, there is a lot of room for growth as a business and as a brand into the connected categories,” Skropidis said.
Arlo VP of sales – APAC Brad Little added that growth in Australia is outstripping the US, although the market is a little more mature over there.
“We are still in the early adoption curve with less market penetration but there is huge potential to grow customer awareness and customer engagement,” he said.
“Seasonality is a huge factor and we always thought Mother’s Day, Father’s Day, EOFY and Christmas were the key selling periods. That’s proving true time and time again with massive spikes during school holidays and the summer season, whenever people are travelling.
“Our products are not always purchased on a need basis like most other tech products. There is a real emotional attachment to what is recorded, whether its kids coming home from school or a package being delivered, and it’s often the female who is shopping and looking for guidance on how to protect themselves.”
In 2018, there were 68,000 victims of unlawful entry in Australia with 65% of those occurrences involving stolen property. This number is down about 20% year-on-year and is now at a nine-year low, according to ABS statistics.