Miele takes the lead in customer satisfaction

For performance, design and more.

Miele has been recognised with the highest overall customer satisfaction across five product categories in the latest Canstar Blue customer satisfaction survey.

More than 3,000 Australian consumers took part in the survey, providing insight into appliance brands across a range of factors, including performance, value for money, functionality, reliability and design.

Miele appliances received the highest possible satisfaction ratings of any brand, with the majority of its appliances being recognised for multiple years in a row. All five products received five stars for ‘overall customer satisfaction’ and this is the highest number of Miele products that have received accolades in the Canstar Blue customer surveys.

Miele front load washing machines (WCE 670 WPS model pictured above)received the highest ratings for performance and reliability, design and additional functionality. This is the sixth consecutive year Miele has won this award.

Miele was the only brand to receive the highest ratings for internal layout, performance, quietness and design for dishwashers. This is the sixth consecutive year Miele has won this award.

In the cooktop category, Miele was the only brand to receive the highest ratings for all five marking categories – cooking performance and reliability, design, ease of cleaning and features.

As for vacuum cleaners, Miele was the only brand to receive the highest possible ratings for effectiveness of clean, ease of use, ease of emptying. This is the third consecutive year Miele has won this award.

Miele received equal ratings for quietness, design and features for its rangehoods.

Miele Australia and New Zealand marketing director, Michele Laghezza, said that the Australian branch of the company is pleased to see its products impressing their customers year-in-year out.

“The outcome of this years’ Canstar Blue customer satisfaction survey is a clear indication of the longevity and reliability of the Miele brand. We’re thrilled to receive awards in five different categories and the fact that some of our appliances have topped these lists for six consecutive years is a true testament to the brand’s quality,” he said.

“We’re proud to be able to offer our Australian customers superior products year after year and continue to hold true to our Immer Besser, Forever Better, promise.”

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