Smeg partners with South African producer and photographer

For retro fridge designs.

Smeg has collaborated with award winning South African film producer and stills photographer, Filipa Domingues, to curate four limited release ‘CheckMyPlants’ Smeg retro fridges.

The fridges feature her stills of iconic South African plans with Smeg’s black retro fridge as the canvas.

Smeg South Africa managing director, Steve Brookes said, “Smeg has always had deep passion and appreciation for the arts and the opportunity to play a part in the creative expression of such a talented South African photographer is an absolute honour.

Impala Lily by Filipa Domingues (1 of 4 limited release CheckMyPlants Smeg FAB28 retro refrigerators)

“It goes without saying that Filipa’s enthusiasm in capturing all things rare and unusual in an effort to drive a greater appreciation for our environment is commendable. This sentiment resonates closely with our green company values making this campaign one that we’re truly proud of.”

In addition to an exquisite assortment of her signed and framed prints, Filipa Domingues has made this special tribute series of four limited release ‘CheckMyPlants’ Smeg retro FAB28 fridges available exclusively to the supporters of her fund raising campaign as a special once-off only in South Africa.

All proceeds raised will go towards covering the production costs of her first solo exhibition in September.

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