LASER announces new appointments

Across sales, product development.

Australian-owned consumer electronics company LASER, has expanded its sales and product development team in line with launching several new product categories. The five new staff appointments signify the company’s commitment to its bricks-and-mortar retail partners, with roles that will deliver further in-store support.

The appointments also come as LASER prepares to enter new markets and categories, including a new connected smart home collection, pet-related technology products, portable power and expanding its fitness and wellbeing range.

Anita Gounder, pictured, joins as general manager of commercial sales, with a remit to lead a new business unit specialising in commercial, enterprise, project and government. Working alongside retail sales general manager, George Nasr, Gounder will be responsible for driving the brand’s expansion into new categories and markets and strengthening relationships with the commercial arms of LASER’s retailer partners. Gounder’s previous extensive experience includes management roles at KitchenAid, SanDisk and Shriro.

Other new appointments are Ray Smith as national business manager, Eren Kirkpinar as business development manager as well as an additional sales administrator to support the growing team along with an additional compliance manager to help bolster the team with the growing product lines emerging in the FY19/20.

“LASER experienced an exciting period of growth this past financial year through collaboration with our long-term retail partners. As we look ahead, we need to continue to service and grow such opportunities, and expand both our range and retail touchpoints,” managing director, Chris Lau said.

“The wealth of experience we are adding to an already formidable team is significant and will enable partnerships with our retail partners to grow further, while also expanding via new channels, including government and commercial.”

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