Harvey Norman confirms 2nds World strategy

In relation to stores and stock.

2nds World Auburn and Castle Hill stores have now been rebranded Harvey Norman 2nds World after the company completed an asset purchase of stock, fixtures and fittings and renegotiated the store leases. 2nds World Penrith has relocated to a new 1,000 square metre site in the Harvey Norman and Domayne homemaker centre.

2nds World entered voluntary administration on 15 April, 2019 and three weeks later, Gerry Harvey announced plans to purchase the business and its assets.

The three sites, in addition to the Harvey Norman seconds outlet in Mascot, provide the company with a strong footprint in the appliance seconds retail market in New South Wales, Harvey Norman executive director, David Ackery told Appliance Retailer.

He confirmed the appointment of electrical proprietors for all three stores – Haydon Meyers for Auburn, Ley Wotherspoon for Castle Hill and Bob Negroh for Penrith.

“The proprietors have filled other sales roles in these stores with former 2nds World team members joining 2nds World Harvey Norman,” he said.

“Our proprietors are in negotiations with suppliers to purchase stock. Our strategy is to sell factory seconds, reworked appliances and run-out lines and not to stock brand new appliances.”

As for the website: “The 2nds World Harvey Norman website is live but we have no immediate plans to make the online channel transactional due to the nature of the appliances that we are selling. Our customers need to visit our stores to see what they are buying”.

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