Pure offers bonus headphones

In Mother’s Day campaign.

Audio brand Pure has joined forces with commercial radio to launch a Mother’s Day campaign offering a set of Urbanears wireless headphones free with every Pure DAB+ digital radio purchased.

The Bluetooth headphones, valued at $150, are available by redemption with a purchase from the Pure DAB+ range, which includes portable and bedside clock radios, with a retail starting price of $129.99.

Commercial Radio Australia (CRA) has launched a national advertising campaign promoting the offer, with advertisements running on radio stations in six markets including Hobart, where commercial digital radio services were switched on three weeks ago.

“Mother’s Day is the perfect time to treat mum to the latest digital radio. It’s a gift she can enjoy every day, as research shows mothers spend on average more than 13 hours each week listening to radio,” CRA CEO Joan Warner said.

According to  Aqipa COO Sohan Karunaratne, the local distributors for Pure, while the retail climate has been subdued  personal audio is doing well with consumers gravitating towards premium and portable products designed for individual listening.

“We are expecting very strong demand for the offer. Consumers looking for a great deal will love this offer because they can buy a quality radio for mum and get a set of headphones for themselves  so  everyone wins.”

The offer is available at major retailers including, Myer, David Jones, JB Hi-Fi, The Good Guys, Bing Lee, Amazon, Betta Home Living, Retravision and selected independent retailers until May 12.

Commercial radio stations switched on digital radio in Hobart in April with three new DAB+ stations on air – KIX Country Music, Triple M Classic Rock and Easy Hits. Digital radio will be launched in Darwin and Canberra this year, with trial services being upgraded to increase coverage areas and reception.

More than 4.73 million DAB+ radios have been sold in Australia since digital radio launched in the five major capital cities in 2009, including 2.56 million home and portable receivers and 2.17 million in new cars.

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