Beurer celebrates 100 years

Since inception.

Husband and wife, Käthe and Eugen Beurer, began producing electric heat pads after the end of the First World War in 1919 to make a living from two sewing machines. In that same year, the Beurer business was registered.

In the last 100 years, Beurer has grown into a global company with over 1,000 employees, 500 products and its own app range. The 100-year anniversary is being celebrated with various events at the headquarters in Ulm, Berlin and around the world at the subsidiaries.



Heat pads and electric blankets are still part of the Beurer range today. However, the product range has been expanded in recent years and is now divided into the areas of wellbeing, medical, beauty, active and babycare with scales, blood pressure monitors and massage, beauty and fitness devices.  Many products are compatible with one of the total of 15 Beurer apps. ”

Beurer managing director, Marco Bühler said, “Digitalisation hasn’t just affected our processes, but also the entire product range. Previously, changes to the product range were strongly focussed on new areas.

“In recent years, we have increasingly grown from solely producing products to becoming a software provider. Of course, this includes completely different challenges, but also offers us and our customers, tremendous new opportunities.”

The Beurer range, comprised of some 500 products, is completely renewed every two to three years on average. From Ulm and through 14 additional subsidiaries, the devices are distributed to more than 100 countries around the world.

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