New Myer CEO, John King, visiting Myer Doncaster on his first morning in the job.

Myer has announced 50 job cuts from its administrative and management team, including its group general manager for marketing, Andrew Egan, following a thorough review of its store management structure and a further review of the store support office.

“We have identified opportunities to align more closely with our customers, with streamlined roles, clearer accountabilities and improved efficiency,” a Myer spokesperson said.

“We have to place the customer first, in every decision we make and every action we take. As a result of this, a number of administrative and management roles will be leaving the business to align our structure more closely with our customers.

Myer CEO, John King

“This will ensure we operate in a more efficient manner to improve the financial performance of the business and to deliver shareholder value.

“We will be providing every support to the team members leaving the business, and we thank them for the significant contribution they have made. There are no changes to the number of team members on the floor or service hours.

“We thank Andrew for his contribution to Myer and, particularly to our marketing and advertising teams. He led the successful launch of Myer’s ‘My Store’ campaign as well as our recent Christmas and Myer Sale campaigns. We wish him all the best for the future,” the spokesperson continued.