Mitsubishi Heavy Industries celebrates 20 years

Since entering Australian market.

This year marks the 20th anniversary in Australia for Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA).

From dedicated air conditioners sales division in 1999 under Mitsubishi Heavy Industries Australia (MHIAU), the company has expanded around the country and into New Zealand. Through successful operations, the company grew and eventually developed as MHIAA in 2009 to bring award-winning air conditioning solutions for commercial and residential applications.

MHIAA managing director, Mr. Yuji ITO said, “Taking Australia’s comfort into our hands is no small feat. We are inspired by our customers; we listen to them and we develop solutions based on their needs.

“Over the past 20 years we have witnessed and have been instrumental in creating change through engineering and design. From silent operation, to long reach air flow, energy conservation and durability right through to digital advancements with Wi-Fi connectivity, MHI products continue to focus on innovative solutions for the HVAC market.

“One of the things I really enjoy about being part of the team is the focus on innovation, research and development. It is so important, not only in today’s competitive market, but in keeping us ahead of consumer demands and new technology.”

To celebrate 20 years in the local market, MHIAA donated $20 to the Australian Red Cross Natural Disaster Relief Fund for every registered air conditioner unit purchased during its 2018/19 summer campaign.

“While most of us enjoy a comfortable home environment throughout the year, many Australians face the reality of natural disasters each day particularly during our harsh summer. With MHIAA celebrating its 20th year in the market, we really wanted to use this time to give back to our local communities,” Mr ITO said.

MHIAA was selected by Choice as the Best Brand of Air Conditioners for 2018 based on a number of different factors including ‘Customer Satisfaction’ and ‘Brand Reliability, in which Mitsubishi Heavy Industries achieved 91% for customer satisfaction and 88% for brand reliability. This allowed the company to out-perform all competitors and achieve an overall Best Brand Score of 79%.

The brand is endorsed by ambassador and home aficionado, Tara Dennis, who joined the company in July 2017 as the first ambassador to Australia and New Zealand. This partnership has generated and extended the Mitsubishi Heavy Industries brand image across Australia and New Zealand.

“Without our customers and our resellers, it would not be possible to have achieved any of these milestones or accolades. Thank you for your continued support and here’s to the next 20 years,” Mr. ITO said.


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